Increased interest in home renovation and all relevant building products and materials is giving a boost to the international construction market and opening up major new areas of growth for the Italian ceramic tile industry

Ceramic tile data report a strong sales recovery on all main markets in the first few months of 2021. This positive dynamic transcends the statistical bounce due to the calculation basis, and it is also accompanied by highly interesting prospects in the medium and long term.

The presentation event for “Bologna together with Cersaie” held on 5 July in Palazzo Re Enzo in Bologna and streamed on Cersaie’s Facebook and YouTube accounts. All parties involved in the show are working together to ensure the safety of visitors and exhibitors during the time they spend in the exhibition centre and in Bologna.

The show will be back in the Bologna Exhibition Centre complete with new product categories, the Contract Hall hosting 10 top architectural firms, and the three-week online event Cersaie Digital

In the two and a half years since they were first launched on air, the 23 videos making up the digital campaign on the values of ceramics entitled “Ceramics. A safe choice” have been viewed 14 million times on YouTube, Facebook and Instagram in markets around the world.

Over the last year we have all had to make minor or major adjustments to the way we use our living spaces, and the tile producers’ proposals for the coming months could hardly fail to take these transformations into account.

“Right from the beginning, our philosophy was to look after our customers in the same way that we would like to be treated ourselves,” says Bartosz Szablewski, director and co-owner of the Polish Paste Group, which he runs together with his mother Beata Szablewska. The company, founded in 1993 in Poznan, deals mainly with architects and private customers and offers them the very best Italian products

Reducing water consumption is one of the most important goals of a sustainable bathroom. This is the idea behind the Italian government’s “Water Bonus” incentive aimed at encouraging the replacement of bathroom fixtures and taps with new-generation models

The exceptional nature of the current situation opens up new opportunities in all sectors, including the world of architecture and construction where Italian bricks, tiles and ceramic sanitaryware play a leading role

The reopening of trade fairs from 15 June is a fundamental step for the economic recovery and for Italian industry. It is also essential for Cersaie, the leading international exhibition of ceramic tile and bathroom furnishings to be held in Bologna from 27 September to 1 October.