Florim’s new Flagship store in London has opened its doors: the company confirms its presence in the lively design district of Clerkenwell.
Present in the city since 2020, the company has moved to 56-60 St John St, Grant House Ground floor, where it has created a monobrand space intended to be a meeting and dialogue place for project professionals, where to schedule appointments and educational meetings but, above all, a place to get to know and experience firsthand the “Made in Florim” porcelain stoneware.
In the London district that hosts creative companies and the highest concentration of architecture studios, Florim has created a space perfectly balanced with institutional aesthetic guidelines. The Flagship, conceived with the same intent as the Milan one, offers a multifunctional and collaborative environment for designers, where elegance and quality of materials directly reflect the commitment to support and promote innovation and creativity.
Inside the store, visitors can take advantage of functional tables designed to facilitate sharing and collaboration on projects. These spaces are designed to offer an optimal work experience, with access to advanced materials, samples, and digital tools for design. Moreover, the interior design, with a careful selection of furniture and lighting, reates a welcoming and stimulating atmosphere, perfect for creative inspiration.
The new store in London is the latest testament to Florim’s global expansion strategy in design districts: from the first Flagship store in Milan in 2009, followed by openings in Moscow in 2014 and New York in 2015, to Singapore in 2019, Frankfurt and London in 2020, Abu Dhabi in 2021, Paris and Rome in 2022. In 2023, after the inauguration of the pop-up store in Los Angeles, Florim moved its New York Flagship to the prestigious 5th Avenue in Manhattan. In 2024, the Milan showroom underwent a complete restyling during Design Week, and the opening of a new space in Rome is expected.
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