Florim opened the new Flagship Store in New York City
The new Florim Flagship Store overlooks 5th Avenue, in the heart of Manhattan and at two blocks from the Empire State Building. The company, present in New York since 2015 with a showroom on Madison Avenue, has moved to Fifth Avenue in the NoMad neighborhood, where the energy of downtoun meets the elegance of the uptown.
The glass storefront of the Flagship looks out from the second floor of 277 Fifth Avenue with a dedicated lobby entrance at the first floor, home to the prestigious skyscraper of over 663 feet tall designed by architect Rafael Viñoly, which offers a panoramic view of the Manhattan skyline. The showroom is spread over an area of 6,000 SF with an impressive 5,600 SF of glass continuous on two sides – Fifth Ave and 30th St – and spanning two floors.
The spaces were designed by Florim in line with the other Flagship Stores and the large porcelain surfaces cover multiple residential and commercial displays showing beauty, functionality and versatility. Floors, walls, bathrooms’ vanities and kitchen countertops, tables, fireplaces, three-dimensional elements, ceiling installation and ventilated facade systems are just some of the application solutions dispayed.
The glass storefrant offers a wide view of the showroom also from the outside, Florim slabs are visbile from street level both on 5th Ave and 30th St.
The grand opening event, last November 16th, was also attended by the Italian Consul Cesare Bieller, a representative of the ICE – Italian Trade Agency of New York and the NKBA – National Kitchen and Bath Association.
