Trade shows
The new visual for Cersaie
Preparations are under way for Cersaie 2024, an event that will as always have enormous global resonance due to the quality and innovation of its products, the variety of its cultural and educational initiatives, and the invaluable networking opportunities it offers to the world’s leading industry professionals.
Cersaie 2024 will focus in particular on all areas of architectural design, from residential spaces to large-scale contract projects, from private construction to expansive urban spaces.
Due to be held in Bologna from 23 to 27 September 2024, this year’s International Exhibition of Ceramic Tile and Bathroom Furnishings will reaffirm the show’s status as the premier destination for professionals wishing to explore innovative materials, share their experiences and gain insights into the future.
The concept behind the poster for Cersaie 2024 is the importance of architectural design and the idea of interpersonal relationships generated within architectural spaces.
To convey this concept, the Cersaie logo rotates into different orientations to symbolise the floor, walls and ceiling of any space, a virtual perimeter capable of responding to the diverse needs of living spaces during the various moments of our daily lives. It becomes a framework that accommodates the private and public, the individual and the collective.
In all of these spaces, ergonomics, health and sustainability, the beauty and harmony of colours, and juxtapositions of materials are essential components of effective architectural design.
The new poster offers a graphic and conceptual representation of what visitors can expect to find at Cersaie: an elaborate ecosystem of design products tailored to the needs of architects, contractors, interior designers and trade professionals from around the world.
