“Ceramics of Italy – Ahead of our Time” tells the story of Italian tile | by Cristina Faedi

Tradition, history, culture, design, quality, beauty, product innovation and innovation of technological processes: all these values are universally attributed to the Italian ceramic industry alone.

The “Ceramics of Italy – Ahead of our Time” video, created by award-winning documentary filmmaker, Francesca Molteni and design historian Fulvio Irace, provides a clear and elegant look at Italian ceramic’s extraordinary ability to bring together the opposites of past and future, characteristics that are reflected in the country’s iconic landscapes (from the Mediterranean coastline to the hills of Emilia, to the Cathedral in Florence), celebrating both historic ceramics and modern tiles used in major works of architecture (Hotel Parco dei Principi Gio Ponti + Dallara Parma 5+1AA + Teatro dell’Opera of Florence ABDR).

The payoff of the video: Ahead of our Time*, is a deeply meaningful tagline that encapsulates what has always animated the very spirit of Italian creativity. *To have new ideas a long time before other people start to think in the same way (Collins English Dictionary)”.

This can truly be said of the decades of industry-leading creative design and production that continues in Italy today.

For over 40 years, Ceramics of Italy has been the trademark that symbolizes the Italian ceramic industry. Discerning design professionals and consumers around the world seek this mark of excellence for their projects.

Browse the latest Italian Ceramic Tiles HERE and be a part of our story.

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April 2019