Events
Open Cersaie | by Cristina Faedi
Article published in: "The upcoming events for Ceramics of Italy"
To reflect the many changes the show has undergone in recent years, Cersaie is adopting a new image. An international point of reference for the world of ceramic design, surface coverings and bathroom furnishings, Cersaie offers a unique overview of the most important global trends. Architects, designers, contractors, retailers and international exhibitors meet here every year to get up to speed with the latest developments in the industry while building professional relationships and exploring the innovative products and projects showcased by leading Italian and international companies.
This new OPEN CERSAIE concept fulfils the need to enhance the visibility of the represented sectors by investing in diversity and reaching out to new target audiences, investors and markets.
A pictogram and a new logo have been created to give CERSAIE a more comprehensive and institutional brand architecture that will meet the challenges of an increasingly competitive world. The image is connected visually with Cersaie’s most important initiatives aimed at the various target audiences: the Building Dwelling Thinking programme of architectural meetings; the Cersaie Business missions for international architects; the design and lifestyle meetings hosted in the Press Cafes; the practical and theory demonstrations in Tiling Town; and the home renovation meetings for end consumers in Cersaie Designs Your Home.
The same open vision is found in the image strategy and media plan, which aim to establish Cersaie amongst the key international events for innovators and to reach out to new audiences through increased investments in the digital sector.
As a result, Cersaie is transformed from an “exhibition” venue to a “relational” space. The offline and online worlds are fully integrated and “communication” becomes “conversation”. New relational dynamics can be developed before, during and after the show, then continued throughout the year to maintain a constantly high level of interest and attention. Social media play a vital new part in this communication strategy as virtual spaces where Cersaie can forge a powerful identity and open its doors to exhibitors, visitors, influencers and the city itself.
Renowned for its friendly, inclusive and open spirit, Bologna is the perfect place to develop this open vision. Thanks to Bologna Design Week programme, whether strolling around a city-centre courtyard or savouring a wine produced in the local hills while enjoying the specialities of one of the most famous regional cuisines of Italy, it is the perfect place for networking and building relationships or for negotiating complex business deals.
With the support of the historic city of Bologna, Cersaie is looking to the future and is ready to embrace the changes that will come into sharp focus at this year’s show in September.
Renowned for its friendly, inclusive and open spirit, Bologna is the perfect place to develop this open vision. Thanks to Bologna Design Week programme, whether strolling around a city-centre courtyard or savouring a wine produced in the local hills while enjoying the specialities of one of the most famous regional cuisines of Italy, it is the perfect place for networking and building relationships or for negotiating complex business deals.
With the support of the historic city of Bologna, Cersaie is looking to the future and is ready to embrace the changes that will come into sharp focus at this year’s show in September.
More info >> www.cersaie.it <<
March 2019
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