Cersaie fully booked

The International Exhibition of Ceramic Tile and Bathroom Furnishings, set to take place in Bologna from 23 to 27 September, continues to host large numbers of high-quality exhibitors while introducing new spaces and content. All 15 halls are again fully booked this year, reflecting the event’s standing as the world’s premier showcase for ceramic tiles and bathroom furnishings.
By Andrea Serri

(June 2024) | As Cersaie – the International Exhibition of Ceramic Tile and Bathroom Furnishings – enters its fifth decade, it continues to offer a unique blend of time-honoured features and entirely new elements. Due to be held from 23 to 27 September, the show maintains its impressive scale and quality, while introducing new spaces and content.

Cersaie’s enduring appeal is evidenced by the fact that the 15 available exhibition halls have been fully booked for several weeks now, underscoring the show’s status as the only truly global event for the ceramic tile and bathroom furnishings sector. This year, the arrival of key players from the Italian ceramic sanitaryware industry has made it necessary to adopt an even more stringent selection process, prioritising premier global brands and in particular those that best represent the excellence of “Made in Italy”.

As always, the show will feature a vast array of cultural events, from the architectural conferences in the Building, Dwelling, Thinking programme to the conversations held in the Press Cafés and the tile installation showcases hosted in Tiling Town. The final two days of the show will feature “Cersaie designs your home”, an initiative in which interior design experts offer personalised home renovation consultations for attendees. However, this year’s Cersaie will be far from a mere repeat of previous years’ shows. As well as welcoming a new roster of speakers, all of whom are prominent figures from the world of architecture, the show will explore highly topical current and future themes and premier a series of debates in the Tiling Town amphitheatre.

Another major new feature this year concerns the Quadriportico, a space which last year marked the starting point for the Route 40 exhibit celebrating Cersaie’s four decades of history and the design products it has showcased over the years, now present on the cersaie.it website. Converted this year into a cultural space offering information on Cersaie and Bologna, the Quadriportico will feature a conference room, a bookshop, a broadcasting space for a national radio station and a hospitality area. With its stylised porticoes, the Quadriportico is set to become Cersaie’s central hub of cultural innovation.

Cer Magazine International 71 | 06.2024